Engagement

Background

The 2020 Plan Engagement Initiative calls for educating Trojans about campus sustainability issues, including:

  • Raising awareness about current sustainability practices
  • Increasing participation in sustainable activities
  • Promoting sustainable behavior change
  • Connecting USC with sustainability planning in the broader community

The Office of Sustainability is charged with overseeing efforts to achieve these goals. Additionally, the Sustainability Office also supports the six other 2020 Plan Initiatives by partnering on outreach and engagement efforts that target each Initiative’s goals. Engagement initiatives are grouped broadly around Communications and Programming efforts.  

Communications

Throughout the year, the Office of Sustainability works to  strengthen relationships within the greater university sustainability community. We facilitate information sharing among core members, including the Sustainability Steering Committee (SSC), FMS and Auxiliary Services teams, the Academic Senate Sustainability Subcommittee, the Environmental Student Assembly (ESA), E-Core, student government, ENST, the Wrigley Institute, Staff Assembly, and various other faculty, staff, and student groups.

Ongoing efforts include:

  • Maintaining the sustainability website
  • Leading the Sustainability Steering Committee
  • Co-sponsoring the Fall and Spring Sustainability Forums
  • Hosting the Spring Sustainable SC Celebration
  • Promoting USC sustainability awards like the Tyler Prize, the Wrigley Prize, and the Dornsife Sustainability Award
  • Supporting Coliseum Zero Waste program sponsors and media efforts
  • Working with USC Communications, Daily Trojan reporters, and Annenberg journalism students to craft stories for internal and external news sources
  • Disseminating information via Daily Trojan and other campus media advertising channels and platforms, including social media (2019 re-launch)
  • Speaking to staff, student groups, and classes about sustainability topics
  • Enhancing relationships with key city and county sustainability partners

Transparency in Reporting

A critical component of Engagement work includes regularly evaluating and reporting on the university’s progress on achieving our 2020 Plan goals. USC is committed to full transparency in all aspects of its sustainability program; results of these periodic reviews are disseminated through the following outlets:

Programming

The Office of Sustainability implements educational programming in support of the 2020 Plan goals.

Fall 2018

This fall, we are working with groups across campus to educate Trojans about waste diversion, as part of our TROJANS RECYCLE RIGHT initiative. Multi-channel efforts will include:

  • Throughout November, the “Separate, Don’t Contaminate” campaign will be featured on over 50 digital screens around campus, including:
    • 20 Housing and two Residential Dining locations
    • The Bookstore
    • 12 ITS screens in the following locations: KOH and WPH Computing Centers (two screens each), Leavey library (four screens), and Taper Hall (four screens)
    • 11 FMS screens in the following locations: Norman Topping Tower and the FPM, ZMT, VBB, CDF, and ADM buildings
    • Student Affairs screens in the following five locations: Sample Hall Concierge Desk (90” screen), entrance column, 1st floor elevator landing, and 4th floor elevator landing; and TCC Plaza (near Seeds exit)

       

  • Between September and November, we also are running a series of six Daily Trojan ads that feature recycling instructions, and other waste diversion information.
  • We successfully have launched the “Trojan Trash Talkers” (TTT) campus tailgate recycling engagement program, which includes reporting waste diversion metrics for the first time. The TTT helped guests divert between two and five tons of trash from landfill at the first two tailgates this season.
  • We continue to support the award-winning Coliseum Zero Waste program throughout the  Trojans and Rams football seasons by overseeing vendor composting compliance.

 

Spring 2019

In the spring, the Office of Sustainability will  launch its first engagement campaign to promote energy behavior change. Results of the recent USC GHG emissions survey will be released, along with educational outreach to  the campus community about opportunities and challenges associated with USC’s energy profile. The campaign will include a “Deep Dive: Energy Efficiency” discussion forum. Also, we will launch a messaging campaign supporting the roll-out of new recycling and landfill waste bins in classroom and administrative buildings, and external locations throughout campus.

On-going 

Throughout the year, the Office of Sustainability supports and promotes the following programs:

Finally, on an ad hoc basis, the Office of Sustainability also facilitates student research projects by brokering access to key campus administrators and sustainability subject matter experts.

Planning for Sustainability 2028

In the 2018-19 and 2019-2020 academic years the Office of Sustainability will work to bring together all campus stakeholders to develop the university’s 2028 Plan, the critical next step in USC’s sustainable evolution.